Business owners frequently ask me what’s the deal with social media. Should they incorporate social media in their marketing plans, and if they do, how should they do it, which media sources should be used, etc.
As a Small Business IT professional, I can assure readers that our use of social media and communications technology will only continue… you can’t put the genie back in the bottle!
Businesses and individuals will both struggle with the advances …
All too often these social media campaigns miss their mark, as the marketing executive or business owner fails to see the point of social media. Social media is not some magic pill that magically allows people to go to market better than tradition broadcast or print media. Instead it is the extension of traditional media into the hands of the social masses.