Archive for April, 2010

A Visit to Federal Bankruptcy Court

Thursday, April 29th, 2010

Today I spent an interesting day in federal bankruptcy court. I got to watch how easy it is to file a Chapter 7 no asset liquidation in the US. Rather than the system looking to process the claimants assets, it …

How to "blow up" your small business Part I

Thursday, April 22nd, 2010

At the risk of using a non-politically correct word such as "blow up" in the concept all small businesses desiring to find a business niche and "blow it up"; here "blow it up" refers to the non-controversial concept of exponential …

How to blow up your small business Part II

Thursday, April 22nd, 2010

In our first blog post we touched on the controversial in the smallest way. In this entry we go local -- touring an optimal route through smAlbany -- it's sights, it's sounds, it's people.

Today I had dinner at Blue …

Quality vs. Performance, What does it mean?

Monday, April 19th, 2010

You can't fake quality. Over time it always comes full circle. There are no short cuts; just ask Toyota. On the other hand a great performance always has in it some level of fakery. In fact it is the essence …

3 Steps to Daily Profit

Sunday, April 4th, 2010

If you can:

1. add new names to your contact list
2. publish your freshest message to this improved list
3. clean all replies quickly

the value of your social capital grows exponentially and your message becomes more relevant to …

Best Practices in Social Media

Sunday, April 4th, 2010

How do you know you have a best practice that works in social media? If you create a "performance" action that is connected to a "quality"  system (ie. you can count any change in performance); then you have a chance …

How do you go to market with Social Media?

Thursday, April 1st, 2010
All too often these social media campaigns miss their mark, as the marketing executive or business owner fails to see the point of social media. Social media is not some magic pill that magically allows people to go to market better than tradition broadcast or print media. Instead it is the extension of traditional media into the hands of the social masses.