How to blow up your small business Part II

April 22nd, 2010

In our first blog post we touched on the controversial in the smallest way. In this entry we go local -- touring an optimal route through smAlbany -- it's sights, it's sounds, it's people.

Today I had dinner at Blue …

Quality vs. Performance, What does it mean?

April 19th, 2010

You can't fake quality. Over time it always comes full circle. There are no short cuts; just ask Toyota. On the other hand a great performance always has in it some level of fakery. In fact it is the essence …

3 Steps to Daily Profit

April 4th, 2010

If you can:

1. add new names to your contact list
2. publish your freshest message to this improved list
3. clean all replies quickly

the value of your social capital grows exponentially and your message becomes more relevant to …

Best Practices in Social Media

April 4th, 2010

How do you know you have a best practice that works in social media? If you create a "performance" action that is connected to a "quality"  system (ie. you can count any change in performance); then you have a chance …

How do you go to market with Social Media?

April 1st, 2010
All too often these social media campaigns miss their mark, as the marketing executive or business owner fails to see the point of social media. Social media is not some magic pill that magically allows people to go to market better than tradition broadcast or print media. Instead it is the extension of traditional media into the hands of the social masses.

A conversation with Tim

March 29th, 2010

This conversation is expressed in a blog format. I'm try to find a way to right justify Tim's comments and left justify mine, so it looks like a conversation. If anyone knows how to do this with WordPress please drop …

What got you to locate to smAlbany?

March 3rd, 2010

I often hear that smAlbany aka Capital District aka Tech Valley is a good place to live. As a local resident I ask new residents why they moved here. Usually I am told: 

1. We wanted to move away from …

Be Memorable

March 2nd, 2010


I recently attended a workshop on blogging and social media networking, where I learned that I need to continue to work to develop original, dynamic content, that keeps my audience interested and engaged, in order to create a true …

Is that DELL Starting to Smell?

February 12th, 2010

Like with many things, the phrase “You get what you pay for” is true for computers. When talking with people looking to purchase a new system, I often find our products being compared with national brands. The typical scenario has …

As we settle into 2010...

January 21st, 2010

As we settle into 2010, my thoughts here in sunny Florida (high temperature 80 degrees today) return to smAlbany.

I wanted to reflect on a few pertinent smAlbany topics of interest -- to tell you where we have been and